DoorDash Expands into Rural New Zealand

DoorDash Inc. (NYSE: DASH), a US-based food delivery giant with a market value of US$76 billion (NZ$133 billion), is expanding its presence in rural New Zealand as part of its global growth strategy. After launching in Wellington in 2022 and Auckland in 2023, the company has extended its services to smaller towns, including Tokoroa, Oamaru, Wānaka, Hāwera, and Te Puke. While metropolitan areas remain key markets, DoorDash is targeting underserved regions to attract new users and outpace competitors. The move reflects the company’s push to deepen its international footprint and adapt to changing consumer demands beyond major cities. This rural expansion also signals a broader trend in the food delivery sector, where large players are eyeing non-urban areas for growth. The strategy could reshape the competitive landscape in New Zealand's food delivery market, especially in less populated regions.

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